A much needed redesign, with custom video, for this award winning B&B.

Colliers Farm takes a huge amount of pride in the quality of its quality of B&B services and this is rightly recognised by the number of awards they have won!  Sadly their old website was quite in the same league when it comes to quality...step in INDIGO Concept.  This was a very interesting project as we had to dramatically improve the professionalism of the client's website without losing any of the character and charm of the Colliers Farm B&B. Crazy deadline too, 24th December, with not a lot of notice!

Expertise used for this web project.

  • Content Managed
  • Responsive
  • Search Engine Optimised (SEO)
  • Video

A picture's worth a 1000 words, let's talk video!

One of the most important aspects of this website design project was to quickly and effectively convey the character and friendliness of the Colliers Farm B&B. The answer we arrived at was to commission a video shoot with scenes from the property being neatly spliced into a interview of Marina Shellard, the owner of the B&B.  The biggest challenge here was to convince Marina that she would be great on video!

Our deadline for this project was incredibly tight and the shoot day was typically damp and foggy but I think you will agree the video team came up with a wonderful video that truly conveys why Colliers Farm is such a wonderful B&B.  We would like to also add that Marina was a natural in front of the camera…well done to all!

And what did the client think?

INDIGO Concept made the whole process enjoyable from start to finish.  Our new website is fantastic and a perfect on-line representation of our luxury boutique B&B, giving potential guests a real glimpse into what a stay at Colliers Farm will be like.   The advice along the way that we received from Will was invaluable, as was his creative input.  But INDIGO Concept are not just brilliant web designers, their customer service and after-care support is second to none too with help and advice given unfailingly and patiently whenever we have needed it.  We cannot recommend Will and INDIGO Concept highly enough.

− Marina Shellard, Colliers Farm

Another SEO success for a client...

Hotels, B&Bs and hostels…in short very difficult in Search Engine Optimisations (SEO) terms.  We have all heard of the big commercial websites, tripadvisor.co.uk to name one, and they command the top spots in the search engine rankings.  They have great big SEO budgets and use the web as their main promotional tool, with this in mind we knew we were up against it in getting Colliers Farm to the front page of Google.

With this in mind we chose to approach the SEO on two fronts.  Whilst working hard on the normal organic search result rankings we also concentrated on the Google Local rankings as these can often be an easier way to get the top spots in Google.  With a lot of work we have managed to secure Colliers the top spot for their chosen keyword in Google Local as well as #6 in the organic results…a real success in a difficult arena!

Take me to the finished project

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