Expertise used for this web project.
- Content Managed
- Lead Generation
- Online Booking
- Search Engine Optimised (SEO)
Internationally renowned garden design courses available online
Rosemary Alexander founded The English Gardening School (EGS) in 1983 with the purpose of providing the best possible education in Garden Design and related subjects. The Dimploma and short courses run by the school have become internationally renowned and admired. When the EGS approached INDIGO Concept one of the first suggestions we came up with was for the ability for these courses to be capable of being applied for or booked online.
Online booking has multiple benefits, for the EGS itself it simplifies the course management and dramatically reduced the amount of time required to do so. For the end user it made the application (or booking) process far more accessible.
Increasing brand awareness and loyalty
So you’ve got a wonderful product or service…now you have to make sure that the World knows about it and more importantly you build brand loyalty. The English Gardening School is rightly proud of the courses it has been running for over thirty years however with this new site we wanted to increase awareness of the school. Once introduced we wanted to ensure they kept coming back to the site.
We worked hard on the search engine optimisation which has produced some great results. The EGS is now to be found in the top 3 results for their chosen key phrases. More than that though we introduced a newsletter signup for interested visitors. This has been a raging success with hundreds of visitors already signed up!Take me to the finished project