Creating a brand and website that feel as welcoming and distinctive as the pub itself
The Crown is a much-loved village pub in Arford, Hampshire, but its existing website no longer reflected the character of the pub or the role it plays in the local community. INDIGO created a new brand identity and bespoke pub website that feel warm, established and unmistakably local. The brand gives The Crown a distinctive visual identity, while the website makes it far easier for visitors to discover what's on, explore the food and drink offering and book a table.
We developed the brand and website together, giving The Crown a cohesive identity across its physical and digital presence. From the pub's signage and beer mats to its online home, the design brings the same welcoming character to every touchpoint.
The new website combines characterful design with the practical requirements of a busy pub. Events can be promoted prominently, menus and food availability are easy to update, opening and kitchen hours are clearly communicated, and booking enquiries are integrated throughout the visitor journey. We also carefully structured the content around The Crown, Arford and its Hampshire location to give the pub a stronger foundation for local search visibility.
We love our new website. It's clear, modern and easy for our customers to use, and it gives us exactly the tools we need. The process was smooth, supportive and genuinely collaborative. We're delighted with the result and it has already made a real difference.