Amberley has been creating and retailing luxury picnic hampers for over 25 years as well as supplying some of the World's top brands.  They approached INDIGO with a request for us to create a new website for them to promote the brand and the products to a global market. To fully capitalise on the national and global market and to convey the quality of their products we proposed a new brand identity, a professional product photoshoot and a fully responsive high-end e-commerce website.  What a project and such fun to be involved in.

Expertise used for this web project.

  • Branding
  • Content Managed
  • Digital Marketing
  • Online Ordering
  • Photography
  • Responsive
  • Search Engine Optimised (SEO)
  • Social Media Management

The premium responsive e-commerce experience

When purchasing a premium product online you expect the purchasing experience to be of top-quality too, whatever the device you are using to view it, and that is just what we’ve created for Amberley Hampers.

Each product page is packed full of the essential information as we as the best product photography to ensure that the website visitor’s e-commerce experience is second-to-none.  Each luxury hamper page is designed to give you the best possible understanding of the product’s quality and features without actually seeing it in person…the hampers literally jump off the page and if you’re anything like us you’ll struggle to resist a purchase.


And what did the client think?

We went to Indigo Concept needing to create a new presence for our picnic hampers. Indigo immediately saw what was needed and set about involving the necessary partners to create a whole new brand identity for our product. They then set about designing and building a global e-commerce site that has a level of functionality belied by its beautiful appearance and a fully integrated CMS that is easy to use.   Indigo Concept managed the entire process seamlessly.

The attention to every detail of our requirements throughout the design and build was meticulous. Indigo concept are now managing our social media needs with the same levels of professionalism and high standards of delivery.

The level of service we have experienced from Indigo Concept is second to none.

− James Allen, Amberley Hampers

An all-round solution

We were initially approached by Amberley with a brief to create a new website however on listening to their desires to clearly position themselves as a premium brand we advised them to incorporate a new brand identity and some cracking new product photography into the brief.

Working with our chosen partners we were able to provide Amberley Hampers with a brand and product photography to match the stunning quality of their picnic hampers.  With these great assets in place we were then able to design and build their e-commerce website that is not only stunning to look at but also simple for the great people at Amberley to manage.

We are now working with Amberley on their on-going site SEO as well as managing their social media platforms on their behalf to fully leverage the power of social media to increase brand-awareness and create sale opportunities.

Take me to the finished project

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